Prima Gold Dubai

Founded in 1989 by Firoz G. Merchant, Pure Gold Jewelers has a great contribution to the jewelry trade in the Middle-East. Dubai becomes the centre of this company since it is the home of many jewelry traders. As a leading company in jewelry trading, Pure Gold aimed to create a brand that delights the customers with excellence and innovation. The company has the philosophy of Pure Success, Pure Innovation, and Pure Leadership. Holding those philosophies, the company can maintain their glory for over 20 years now. With their success, Pure Gold becomes a leading diamond and jewelry manufacturer and retailer in entire Gulf region. They have two modern factories in India and China to provide their business with high quality jewelry products in all of their stores. Nowadays, it has more than 100 stores in India and the Middle-East, employs more than 1000 staffs including 120 experts of jewelry in the Gulf Region.



In their factories both in China and India, it employs more than 1500 craftsmen including 200 professionals in jewelry manufacturing. Pure Gold Jewellers is also the first jewelry retailer in the Middle-East to have ISO certification and also the first jewelry retailer that produces 18k, 21k, and 22k gold jewelry. Due to their hard work and their dedication in the jewelry quality for such a long time, Pure Gold was awarded the “Best Service Performance Brand” four times in a row from 2008 to 2011, International Specialist Store Winner 2011, and Super Brands Awards also four times in a row from year 2009 until 2012. With those many achievements that they got, the customers don’t have to doubt the quality of their products no more.

There are a lot of choices of jewelries that you can find here in Pure Gold Jewellers. They have various collections of jewelry that you can’t resist to purchase. Some of their collections include Baby Bling which is specially designed for your children with much cute jewelry in white and yellow gold. Bridal is specially designed for happy couple for their unforgettable marriage moment. Carino is a dazzling diamond collections combined with 18k white, yellow, and pink gold that are available in rings, pendants, earrings, and matching sets. Eternity Rings are the collations of white and yellow gold combined with diamond weight of either 1 carat or 50 cents.

Other special diamond and colored gemstones collections can be found in Fareeha, His & Her Collections, Illusion, Kavya, Now & Forever, Omri, Pure Diamonds, Solitaire, and Trillium collections. The finest collections of silver, white and yellow gold can be found in Oystr, Pure 22k, Pure Platinum, Pure Silver, and Pure Sparkle collections. Their other special collections is Venice collection which is a handcrafted Italian jewelry that combines the colorful variety of Murano glass and 24k gold to be an exquisite jewelry pieces for the customers.

Besides the varieties of the jewelry, Pure Gold also provides unique benefits for their loyal customers for the jewelry that you purchase from their store. The customers will get a certificate of genuineness for every piece of jewelry to ensure the originality and the best quality of the jewelry becomes the first benefit that the customers will get if they purchase Pure Gold Jewellers products. The second benefit is that the customers will get a lifetime exchange that allows the exchange of any purchased jewelry at any time. The third benefit of buying your jewelry here is you will get a free lifetime repair that provides you a complete peace of mind in having your jewelry at all times.

Pure Gold Jewellers as a leading company in jewelry trading in the Middle-East will always increase their quality and service in all of their stores in Dubai and other branch stores that they have. It is proofed by the availability of 20 retails all around Dubai. You can find their stores in Dubai Festival City, Deira City Centre, Dubai Gold Souk, Dubai Festival City, Ibn Battuta Mall, Gold Centre Building Deira, Karma Shopping Complex, The Dubai Mall, Lamcy Plaza and Jumeriah. All of their outlets are provided by a customer-friendly service and comfortable sets to make your jewelry shopping experience unforgettable. Their professional staffs will also help you to choose the products that will suit you best. So, come and enjoy the luxurious world of Pure Gold Jewellers.

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